Kanebo sets a trend


Who would understand Asian skin better than an Asian cosmetics giant? THAM AI MEI finds out more. 

Everywhere you go in Japan, you see women (and some men) with make-up on. It’s amazing – the way people take such care and pride in their appearances. According to one of the staff at Kanebo Cosmetics Inc, she takes a minimum of 20 minutes every day to put on her make-up (which, by the way, is immaculate). 

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