Professional YouTuber Nur Muhammad Izzat Osman, 33, better known by his YouTube persona Isaac Osman, can wolf down 5,400 kcal of durian, 3,290kcal of burgers, 2,810kcal of ramen or even 2,281 kcal of ice cream, each in one sitting. But, despite all that massive eating, he is happy to report no "serious health conditions" and boasts a fairly fit figure.
The full-time YouTuber based in Kuala Lumpur, says that this is because he exercises “a lot” and practises intermittent fasting.
Izzat first started his YouTube channel in Aug 2018.
“I love to eat and when I saw Matt Stonie, an American competitive eater (ranked fourth in Major League Eating) on his YouTube channel, I was very fascinated. So I decided to try shooting a video of myself eating and uploading it to YouTube,” says Izzat.
“And ... the response was great! People loved watching me eat!” he exclaims.
Izzat, who admits he likes to watch people eat, adds that he’s very amazed by mukbang (Korean eating shows) because the contestants always manage to finish a huge amount of food in one sitting even though they are very small-sized.
“To me, the Korean mukbang artists are among the best in the world. I’m also impressed how they can keep themselves fit while gobbling down so much food. It challenges me to make even more and better YouTube videos of myself eating, ” he says.
But Izzat himself has no lack in packing a trim figure although he admits he “isn’t really that fit since he’s gained a little weight during the pandemic period”.
“I used to be very active in sports like ultra marathons (running above 50km -100km per marathon) so I was pretty hungry almost all the time,” he says.
“And I usually cycle, jog or even play futsal every week before the pandemic,” he adds.
But what sealed the deal for Izzat was his intermittent fasting, which he has been practising for almost three years.
“That helps me to maintain my body weight and I also don’t have any health issues,” he says.
According to Izzat, his intermittent fasting involves 16 hours of fasting where he takes no food and only plain water; he only has food during an eating window of eight hours.
“Usually, I will fast for more than two days before shooting an eating video for my YouTube channel. That way, I don’t have any problems consuming over 5,000 calories all at once,” says Izzat.
“The longest I’ve fasted (where I consumed no food and only plain water) is seven days,” he adds.
“But on normal days, I only eat once a day,” he says.
Between his two loves – sports and eating – Izzat says that it’s obvious that eating wins hands down for him.
“But of course, there must be balance in life. So most of the time, I do sports to make sure I can enjoy my food,” he laughs.
Izzat says that although he eats many types of food, his favourite are steak and burgers.
“I love eating steaks and burgers. One portion of steak is never enough for me!” he enthuses.
He adds that his favourite videos of himself are usually of eating ice cream.
“I can eat ice cream fast ... because I have to or else, it will melt,” he laughs. “Also, it cools down my body during hot weather, and it’s also affordable,” he says.
Most of the food featured in his eating videos is self-sponsored.
“I usually prepare the food (and sometimes, my wife helps me) or I buy it. I love doing my own content because of the freedom,” he says, but adds that he does receive requests to do branded content for sponsors.
Before he became a full-time YouTuber, Izzat worked for nine years at an exhibition company, designing trade show booths for clients.
Izzat admits that his family is rather concerned about his well-being because of all that eating.
“My wife is concerned for my health, and my parents always advise me to take care of my health,” he says.
“In Dec 2019, before the pandemic, I cycled the whole peninsular in seven days and the feeling after completing it was remarkable since I could eat whatever I wanted!” he enthuses.
Izzat shoots most of his videos himself using a camera, tripod and other equipment, but has a team that helps him for restaurant reviews.
Apparently, what he does works because he has over one million subscribers on YouTube.
“I’m really so amazed and thankful that I can reach that milestone because I’m just doing what I love and it’s great that people love it too!” says Izzat who is also active on social media platforms such as Instagram, Facebook and Twitter, and often interacts with his audience.
He believes that to be a successful YouTuber, one has to apply the same principles as being successful in any other work that one does.
“When you put all the hard work and dedication into what you do, that’s what helps make it a success. Always produce good content and be consistent in what you do. And of course, be yourself because it’s important to have your own identity, and don’t be afraid to try something new,” he advises.
Izzat says that as a YouTuber, he “earns well” and “enough to support the family” and he’s happy because it gives him the freedom to do what he wants to in life.
To him, a good YouTube content creator is “one who is honest with his/her audience and uses the proper language which is suitable for all viewers, and also sets a good example for any children who may be watching the video”.
“Always think and plan before you post something online because once it’s up, you can’t really retract it,” he concludes.
He reveals that although he targets a general audience - including homemakers and working adults - most of his fans comprise young people in college and university, both locally and in the region.
The pandemic has impacted his YouTube-ing activities somewhat – but it’s not all negative.
“I’m learning to utilise whatever resources I have since it's been difficult to move around during the movement control order, and also some of my restaurant reviews have had to be postponed. But, it does make me think out of the box and be more creative in producing content to catch the attention of people who are staying at home during this time,” he concludes.
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