Finding positives in the negatives

A balanced communication of positive and negative footprints of a business’ impact on society is crucial to address critical concerns.

BUSINESSES have been made to believe that carbon offset schemes could help companies reduce emissions and balance out carbon footprints. From the viewpoint of detractors, offsetting is a form of greenwashing which allows companies to claim success in cutting emissions or achieving carbon neutrality.

Investigations and studies have questioned the efficacy of carbon offsets schemes being conducted by conglomerates and other corporations. These, they say, could worsen climate change, as there isn’t a standardised system for determining what counts as a carbon offset, or how to measure it.