Teradata says studies appear to show that data-driven enterprises outperform their industry peers by up to 6% and are as much as 26% more profitable.
TERADATA Corporation, a US analytic data platforms, marketing applications, and services company, is pushing for forward-thinking organisations in Malaysia to build a data-driven economy by leveraging big data analytics to improve business decisions, grow profits and gain competitive advantage.
In his keynote at the Teradata Summit conference held in Kuala Lumpur on Thursday, Bill Franks, chief analytics officer for Teradata and author of the book Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics, said that big data analytics is not just about managing more or diverse data. Rather, it is about evolving your company into a data-driven enterprise that is truly structured to succeed.
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