Bank targets new market with card

New product: Affin Bank managing director and chief executive officer Datuk Zulkiflee Abbas Abdul Hamid (left) and Safdar at the launch of the Affin Bank World MasterCard.

Affin Bank Bhd recently launched the Affin Bank World MasterCard in a bid to strengthen its foothold in the credit card segment and to widen its presence in the higher end of the credit card market.

The bank is targeting to push out 10,000 units of its new card by the end of the year and another 20,000 next year, said Affin Bank consumer banking director Idris Abd Hamid.