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The seeds of Barry Goh Ming Choon’s entrepreneurial drive were sown in the vegetable patch of his parents’ farm in Sitiawan, a small town more than 200km from the Malaysian capital Kuala Lumpur.

“My parents sold their produce to agents, who controlled the prices. Their income fluctuated a lot. Some days my father would come home in a good mood because he got a good price; on other days he would be sullen because prices had dropped drastically,” recalls the chairman of MCT Consortium, a property developer based in Kuala Lumpur.