Chasing the littlest customer

Growing market: Babies participating in a diaper race for a maternity fair in Amsterdam. In Malaysia, a report shows that parerets are spending more on products for their infants -EPA

THE businesses in Malaysia catering to the needs of infants are seeing an uptick in revenue.

According to a report by market researcher Euromonitor International last August, Malaysian parents are brand-conscious and prefer using products from well-known companies to unbranded items even if it means spending more.