Eagerness to win customers makes people forget how to keep existing ones

WE ARE now in the second half of the year and if you have done well in your business and acquired many new customers in the past six months, bravo to you. Well done! You know how to win customers. But do you know how you are losing them?

For far too long, much has been written and spoken about how to win new customers and too little focus have been put on how businesses are losing them.