Greetings through singing e-card


  • Business Premium
  • Saturday, 10 Aug 2013

CIMB Bank, recently, announced the launch of an e-greeting card that Facebook users can customise and send messages to their friends in a song. Specially designed for the Hari Raya celebrations, the ‘Kad Raya Berlagu’ or ‘Raya Singing Card’ app is accessible to fans who have ‘liked’ the CIMB Malaysia Facebook page.

“We are pleased to introduce a fun and creative way of sending Raya greetings this festive season. We recognise that more and more people prefer using social media to get in touch with friends and loved ones, and the ‘Raya Singing Card’ is the latest example of how we constantly innovate our products and services to suit our customers’ preferences,” said CIMB Group head of marketing and communications Effendy Shahul Hamid.

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