Services staff are humans too and customers need to understand this

A major challenge for the services industry is the lack of recognition – the lack of appreciation, interest or approval that others express towards services occupations. — The Straits Times

THE services sector has never been so important to Singapore’s economy. It now employs more people than manufacturing and construction combined.

A 2022 World Bank report predicts that this trend will continue, with the services industry accounting for 75% of total employment by 2030.