Setting the right fitness tone

Chan: If you don’t enjoy the process of a healthy lifestyle, you’re not going to stick to it, so our products have to be something people want to consume. — EZARD FAROUQ/The Star

FOR a growing number of consumers, particularly millennials and Gen Z, health is becoming the new wealth.

Lifestyles are taking a turn for the healthier as wellness increasingly permeates every aspect of daily routines.