Mercedes CEO’s luxury crown bet


SURROUNDED by more than a century of automotive history at the Mercedes-Benz museum in Stuttgart, tennis legend Roger Federer edged a jet black S-Class sedan on to the stage amid flashing cameras and pulsating music, lending star power to the German carmaker’s latest attempt to defend its luxury crown.

Alongside Federer’s appearance, the unveiling featured a cameo by Nvidia Corp’s Jensen Huang.

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