Machino strides on with comfort

Creative sisters: Amy (left) and Esther: Our differentiator is the strong customer community we’ve grown. It’s a relationship that feels like they’re building the brand alongside us. — Photo: Art Chen

SHOPPING for shoes can be a complex affair. For many, finding the right pair often involves lengthy periods weighing factors like fit, function, versatility, style, durability and price.

The element that beats them all by a mile is comfort, according to Esther and Amy Tai, founders of Malaysian footwear brand Machino.