Meta Singapore eyes chat apps as next frontier


Nicole Tan, the new Meta country director for Singapore. — The Straits Times

SINGAPORE: Artificial intelligence (AI) bots that pitch, prattle and sell you stuff in your WhatsApp and Messenger chats are set to helm the future storefronts for Singapore firms, and the tech giant behind them wants to help businesses get there.

Nicole Tan, the new Meta country director for Singapore, sees her job as getting more local organisations onto new AI-powered advertising tools from Meta, and do measurably better business.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Business News

Malaysian financial markets show resilience despite global uncertainty
TNB unit issues RM1.5bil sustainability sukuk wakalah
Mah Sing signs supplemental agreements for Johor land acquisition
Citi shuts most UAE branches temporarily as banks evacuate offices in region
Oasis Home in JV to strengthen presence in Singapore’s e-commerce market
EcoWorld 1Q net profit surges to RM156.41mil
Bank Negara issues technology risk policy for payment service regulatees
Ringgit eases vs US dollar on cautious sentiment amid worries over oil supply
FBG wins RM15.5mil construction job from S P Setia
BAuto sees positive FY26 outlook as new models drive sales

Others Also Read