An employee of a jewelry shop in Lianyungang, Jiangsu province, sorts golden ornaments. WANG CHUN/FOR CHINA DAILY
As record gold prices meet a revival of traditional craftsmanship, Chinese people's appetite for so-called ancient-style, or gufa, gold jewelry reflects more than investment logic. It signals a cultural reawakening — where traditional aesthetics, intangible heritage and identity-driven consumption are becoming new engines of domestic demand.
When a Shanghai resident surnamed Wang began investing in gold jewellery in September, he was driven by his curiosity about traditional craftsmanship. Earlier last year, Wang had already snapped up several pieces from a leading brand. That journey eventually led him to a smaller name: Lamchiu.
