PETALING JAYA: Entermind, a data and artificial intelligence (AI) consultancy, has launched a new white paper that reveals the right way to invest in AI.
The paper titled 7 Original Sins of AI Investment is a biblical reference underlining its foundational importance if businesses have to trust AI to create true advantage, according to Entermind.
“An MIT Nanda report published in July 2025 sent ripples around the world, when it noted that 95% of first wave AI pilots across corporations failed to scale.
As organisations around the world strive to understand how to navigate the AI disruption to build their competitive edge – both on growth as well as cost economics, the paper borrows upon the experience of its authors across hundreds of AI projects around the world to lay bare the intricate nuances of what really went wrong and how to make it right.
Commenting on the white paper, Prashant Kumar, chief executive officer of Entermind, who earlier served as head of data and AI for global growth markets at Accenture, said “the business of clients is not AI”.
“The business of clients is their business – and any solid approach to AI transformation must start from business realities – real processes and people; customers and constraints; leverage and advantage.
“It would be a tragedy if the hyperbole overwhelms the hard work here.”
Prashant emphasised that the white paper aims to rebuild that trust.
“As businesses across the region race to build their AI infrastructure and scale their AI pilots, chief financial officers across the companies seek to see the returns trajectory rather than pilot purgatory.
“Technology makes innovation possible. Innovation makes technology meaningful.
“But eventually every magical technology must become an accounting line.
“AI should too. This paper can help,” he said.
