HANOI: As Vietnam’s eCommerce sector grows rapidly, cross-border eCommerce has been identified as a strategic pillar, offering a golden opportunity for Vietnamese goods to gain a stronger foothold in international trade and enhancing the nation’s competitiveness within the global value chain.
The country’s eCommerce market reached over US$25bil last year, marking year-on-year growth of 20%, said Deputy Industry and Trade Minister Phan Thi Thang.
This accounted for approximately 10% of the country’s total retail and consumer service revenue, securing Vietnam’s position among the top-three largest eCommerce markets in South-East Asia.
With this strong momentum, many Vietnamese brands and local products have established themselves on domestic platforms and are now expanding to international markets through global platforms, according to Thang.
Cross-border eCommerce is not only a key trend for businesses – it is a strategic driver for national exports, and has now been integrated into the government’s GoGlobal Plan.
The global cross-border eCommerce market was valued at US$791.5bil last year and is forecast to grow by more than 30% over the coming years.
Vietnamese businesses are expanding their online presence in key markets such as the United States, China, the European Union, Japan and South Korea, while also exploring new potential markets in Asean, the Middle East, Russia and Australia.
Under the National eCommerce Development Master Plan for 2026 to 2030, cross-border eCommerce has been designated as a key strategic pillar. — Viet Nam News/ANN
