For AkzoNobel, a Dutch multinational paints and coatings company, the potential to do strong business in China is significant as the country's focus increasingly shifts toward quality enhancement and improved living experiences, executives said.
AkzoNobel sees a landscape ripe with opportunity in China, where current industry trends and government policies such as the "good housing" initiative are creating fertile ground for multinational corporations like itself, said Daniel Geiger Campos, AkzoNobel's business director of global decorative paints.
