Swatch to hike prices in US after tariffs, CEO says


People walk past a store of Swiss watchmaker Swatch, in Beijing, China August 18, 2025. REUTERS/Tingshu Wang

ZURICH: Swatch will hike its prices in the United States by between 5% and 15% after the 39% tariff President Donald Trump imposed on Switzerland last month, the Swiss watchmaker's Chief Executive Nick Hayek said in a newspaper interview.

Hayek told the NZZ am Sonntag newspaper at the weekend that the U.S. tariffs could be mitigated through transfer prices, margins and the cost of the company's products.

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