Milking the high-protein trend

EUROPE’S dairy and poultry producers are having a moment as the global trend towards high-protein diets intensifies, in a stark contrast with Big Food’s struggle to revive volumes.

British meat producer Cranswick Plc says its premium ranges outperformed thanks to consumers’ growing appetite for protein, while Swiss dairy manufacturer Emmi AG boosted its sales guidance as it benefitted from the global drive towards “healthy nutrition, naturalness and high-quality proteins,” with the high-protein category growing more than 20% a year.