McDonald’s Korea's Jinju pepper cream cheese burger. Pic by McDonald’s Korea.
SEOUL: McDonald’s South Korea has generated 61.7 billion won (US$14.61bil) in social and economic value over the past four years through its local initiative, “Taste of Korea” that features menu items made with locally sourced ingredients.
According to data released on Sunday, and compiled by consulting firm Triplelight, the analysis evaluated the project’s impact by converting menu sales, ingredient purchases, media exposure and industry official interviews into monetary terms from 2021 to 2024.
