McDonald’s China has committed to local execution across management, operations, and innovation. — China Daily
BEIJING: McDonald’s China’s plan to open 1,000 new stores annually and reach as many as 10,000 locations by 2028 is on track, boosted by innovation and localisation, according to its top executive.
The food service chain unveiled a report recently to mark the eighth anniversary of its transition to a developmental licensee model under the “jin gong men” (golden arches) banner. McDonald’s China was acquired by a consortium led by CITIC Capital in 2017.
The report coincides with the company’s rapid expansion, with more than 7,100 outlets across 280 cities – more than triple the number in 2017 – and over 1.3 billion annual customer visits.
Phyllis Cheung, CEO of McDonald’s China, said: “The ‘jin gong men’ model – a global brand empowered by local ownership and operations – has enabled us to respond faster to market dynamics, drive innovation, and scale impact across food, sustainability, talent, and community.”
McDonald’s China has committed to local execution across management, operations, and innovation.
Cheung said the fully localised management team allows the company to stay “closer to customers” and move “faster than ever”, making decisions independently and feeding successful China-born innovations including its spicy menu series. — China Daily/ANN
