CelcomDigi retail revamp boosts productivity by over 20% post-merger


CelcomDigi CEO Datuk Idham Nawawi — FAIHAN GHANI/The Star

KUALA LUMPUR: CelcomDigi Bhd has recorded a more than 20 per cent increase in productivity across its newly conceptualised retail outlets, following a major revamp aimed at delivering a more immersive and digitally driven customer experience.

The improvement comes after the merger of Celcom’s Blue Cube outlets and Digi stores, which have since been consolidated and upgraded under a unified retail strategy.

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