PETALING JAYA: Heineken Malaysia Bhd
’s proposed move to raise the prices of its products due to cost pressures will likely prolong any recovery in demand in the second half of the year, analysts say.
Anticipating the brewer’s rivals to do the same, Maybank Investment Bank Research (Maybank IB) contends that persisting inflationary pressures will keep consumer spending in check despite the price stickiness Heineken’s products enjoy.
