(From left): Cynthia, Daniel and Lucas mark the grand launch of Centrum Iris with a traditional lion dance performance – symbolising prosperity, good fortune and an auspicious beginning for the new development in Cameron Highlands.
CAMERON HIGHLANDS: LBS Bina Group Bhd
has unveiled Centrum Iris, the second precinct of its signature Cameron Centrum township.
With a Gross Development Value (GDV) of RM472mil, Centrum Iris is officially the largest mixed commercial development in Cameron Highlands, setting a new benchmark for integrated highland living in Malaysia.
Centrum Iris, the second phase of the Cameron Centrum township, marks a significant milestone in LBS’ vision to redefine highland living.
It builds upon the success of Precinct 1 – Cameron Highlands’ largest mixed-use development, completed in 2021 – which features 58 shop-office units ranging from two to five storeys and is now 95% occupied by well-known brands in the food and beverage, banking, healthcare and daily essentials sectors.
The thriving commercial ecosystem in Precinct 1 has laid a solid foundation for Centrum Iris, offering a ready catchment of lifestyle convenience and investment appeal.
Centrum Iris stands out as the first development in Cameron Highlands to receive the Silver GreenRE Certification reflecting LBS’ ongoing commitment to sustainability and environmentally responsible development.
Designed to promote green living, the project includes electric vehicle (EV) charging bays, 47 lifestyle-focused facilities and a rooftop cafe and restaurant with panoramic highland views, strategically planned to foster a greener and healthier lifestyle.
Strategically located in the heart of Brinchang’s bustling commercial district, Centrum Iris offers 705 residential units – ranging from 595 sq ft to 1,370 sq ft and priced from RM476,000 – as well as 26 commercial units ranging from 615 sq ft to 2,944 sq ft, starting from RM676,000.
The development seamlessly blends modern architecture with English-inspired aesthetics, creating a distinctive and elevated lifestyle destination in the highlands that caters to both homeowners and investors.
A key highlight of the grand launch event was the signing of a Memorandum of Understanding (MOU) with short-term rental platform operators MyKey International and Dreamscape Hospitality Group.
The initiative is set to drive hassle-free returns for LBS purchasers and homeowners.
“Our collaboration with MyKey and Dreamscape enables us to expand Centrum Iris’ appeal beyond traditional homeownership, tapping into the short-term rental market in Malaysia’s tourism hotspots,” said LBS executive director Datuk Seri Daniel Lim, who officiated the grand opening event.
Also present during the event were LBS executive director Datuk Cynthia Lim and deputy chief executive officer Lucas Lim.
Centrum Iris has already achieved strong booking rates to date, reflecting growing market confidence in its investment potential.
Its central location in Brinchang – a hub for tourism and commerce – positions the development as a prime choice for buyers seeking long-term value and year-round highland appeal.
Visitors are welcome to the Centrum Iris Sales Gallery, open daily from 10am to 6pm at C-2-48, Presint 1, Cameron Centrum, Brinchang, Cameron Highlands, Pahang.
For added convenience, a Satellite Sales Gallery for Centrum Iris is also available on the ground floor of LBS 2 in Petaling Jaya, Selangor.
For more information, contact 1700 81 8778 or visit http://www.cameroncentrum.com.my/.
