Apple holds internal talks about buying AI startup


Catching up: Cook during Apple’s annual World Wide Developers Conference in California earlier this month. Apple and Meta have been competing for talent in AI. — Reuters

SAN FRANCISCO: Apple Inc executives have held internal discussions about potentially bidding for artificial intelligence (AI) startup Perplexity AI, seeking to address the need for more AI talent and technology.

Adrian Perica, the company’s head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, according to people with knowledge of the matter.

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Apple , Perplexity AI , acquisition , bid , technology , AI

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