Danone enters protein shake market with new yogurt


FILE PHOTO: French food group Danone logo is seen on products displayed in a supermarket in Paris, France, January 24, 2025. REUTERS/Gonzalo Fuentes/File Photo

NEW YORK: Danone has introduced a new protein shake under its Oikos yogurt brand as rivals Fairlife and Chobani that have similar products gain popularity with consumers and those taking weight-loss drugs such as Wegovy.

The company is looking to enter the US$7bil protein shake market, said Shane Grant, global deputy chief executive of Danone, in an interview last month.

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Danone , yogurt , protein , retail , consumer , Oikos

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