Tech weaves fashion with heritage threads

EP Yaying made its fashion week debut in Shanghai with a collection centred on “philosophy of balance”. — Photo: China Daily

IN an era of abundant consumer choices, traditional Chinese fashion brands are redefining their market presence by blending heritage with innovation.

At the recent Shanghai Fashion Week, two iconic labels – Threegun and EP Yaying – demonstrated how time-honoured brands can thrive in the modern marketplace by balancing traditional style with contemporary appeal.