KUALA LUMPUR: QSR Brands (M) Holdings Bhd reported a 25% year-on-year revenue growth in the first quarter of 2025, reflecting the success of its transformation strategies and commitment to sustainable growth.
“This performance underpins the execution of transformation strategies and reaffirms its commitment to sustainable growth, with no sales process currently being pursued or planned,” the operator of KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as Pizza Hut outlets in Malaysia and Singapore, said.
JCorp president and chief executive officer Datuk Syed Mohamed Syed Ibrahim said despite a challenging market environment, QSR Brands demonstrated remarkable resilience and agility.
“They have not only weathered the storm but thrived by remaking their business model and improving market sentiment through strategic marketing campaigns, menu innovation to target diversified customers, and strengthening partnerships and collaboration to expand their customer base.”
“This success is further solidified by their strategic decision to enter a long-term strategic partnership with Hy-Fresh Holdings Sdn Bhd, allowing QSR Brands to streamline operations and focus on its core strengths. The results are evident in their growing sales, a clear indication of their ability to adapt, innovate and deliver.” Syed added.
The partnership with Hy-Fresh, will unlock RM100mil in annual value starting FY2025, strengthening supply chain operations and delivering long-term benefits for the ecosystem.
The company has developed several in-house proprietary frameworks to drive growth, structured around three pillars: business, digital & data, and cultural.
In FY2024, QSR Brands generated RM250mil in value through its comprehensive transformation initiatives.
“QSR Brand’s ability to deliver consistent value, even in challenging market conditions, is a testament to its strong leadership and its disciplined execution. The transformation initiatives undertaken have not only strengthened its operational efficiency but also enhanced its value proposition to customers, and fostered staff morale and productivity,” QSR Brands chairman Tan Sri Jamaluddin Ibrahim said.
“As a result, we have seen a strong growth trajectory in revenue. The Board will continue to support management in its journey of sustainable growth and innovation, which aligns with QSR Brands’ commitment to creating value for our stakeholders.”
Meanwhile, QSR Brands said its strategic decision to temporarily close selected outlets in order to optimise resources in trade zones with higher customer engagement has had a positive impact in FY2024.
Since the fourth quarter of 2024, there have been positive results hence the strategic plan to reopen these temporarily closed stores in FY2025.
Meanwhile, QSR Brands CEO and managing director Nehchal Khanna said: “We are grateful to our Rakyat for believing in us and supporting us. We are a Malaysian homegrown brand with more than 50 years of history.”
“We look forward to continuing to serve our customers with new products and great service. And I am thankful to my colleagues for their amazing resilience,” he added.
As QSR Brands continues its mission to innovate, delight customers, and invest in communities, it cements its position as an industry leader poised to become Asean’s leading food-technology company.
