PETALING JAYA: Catcha Digital Bhd
has entered an agreement to acquire a 51% equity interest in digital marketing consultancy DS Services Sdn Bhd (Digital Symphony) for RM22.95mil.
In a statement, the group said the acquisition provides significant cross-selling opportunities between Catcha Digital’s existing advertising client base and Digital Symphony’s clientele.
Catcha Digital and its subsidiaries will be able to offer Digital Symphony’s data-driven performance marketing solutions to its clients, while Digital Symphony can leverage Catcha Digital’s extensive digital media ecosystem and broad reach to enhance its offerings.
The data-driven synergy is expected to accelerate growth for both entities, giving advertisers a more intelligent and results-focused approach to digital marketing, it said.
