HERZOGENAURACH, Germany: Adidas sold its last remaining pair of Yeezy sneakers in the fourth quarter, it said on Wednesday, ending the process of liquidating stock of the lucrative shoe line developed with rapper Ye, whom the sportswear brand cut ties with in October 2022.
Adidas has been trying to put the Yeezy episode behind it since public antisemitic rants by Ye, formerly known as Kanye West, forced it to end the highly profitable partnership, denting revenues and driving the company to an annual loss in 2023.
