KUALA LUMPUR: QSR Brands (M) Holdings Bhd has entered into a strategic partnership with Hy-Fresh Holdings Sdn Bhd to strengthen its upstream integrated poultry business.
Hy-Fresh Group has been a key poultry supplier to QSR’s downstream business since 2011.
In a statement, QSR Brands said the strategic partnership will drive growth for both parties, enabling QSR Brands to leverage Hy-fresh Group’s expertise, resources, and market presence to enhance poultry supply for its downstream restaurant business.
“QSR Brands will remain a strategic shareholder in the Upstream Integrated Poultry business, with the entities continuing to supply products to KFC and Pizza Hut restaurants, ensuring all Malaysians continue to enjoy the consistently tasty, delicious, and Halal-compliant foods that QSR Brands’ restaurants are known for,” QSR said.
QSR Brands chairman Tan Sri Jamaludin Ibrahim said achieving economies of scale through partnerships and collaborations was key to staying competitive in today's challenging market.
“Through this strategic partnership, we are combining the strengths of two industry leaders to achieve that objective and deliver superior products to serve the Malaysian Rakyat.
“We believe our core business, QSR Downstream, will strongly benefit from the involvement of an experienced Poultry operator with significant expansion plans. QSR Brands will remain involved in the combined business, with KFC and Pizza Hut stores continuing to be its largest customers,” Jamaludin said.
QSR Brands CEO and managing director Nehchal Khanna said the strategic partnership allowed the group to focus its resources on its core restaurant business, which had significant growth opportunities.
“It will enable us to streamline our supply chain and enhance our focus on delivering great restaurant experience for every customer. This is part of QSR Brands business transformation.”
