Watch your $tep

IN today’s world, where almost everything is just a scroll and click away, financial advice has found a home on social media. From TikTok to Instagram, and YouTube to Twitter (or X), financial influencers – or “finfluencers” – are using their platforms to share insights about saving, investing and budgeting.

Lately, it appears as though the new year has brought the chance to turn over a new leaf and manage one’s finances better. But with this rise, comes a mix of opportunities and challenges. Let’s explore the good, the bad and the downright ugly of this growing trend.