emart24 Holdings Sdn Bhd chief executive Vuitton Pang (right) received the halal certificate from Mohd Rizal Ismail, Head of Malaysia International Halal Academy (MIHA).
KUALA LUMPUR: Korean convenience store chain emart24, which has its e-kafé certified halal by JAKIM, plans to open five halal-certified outlets every month this year.
emart24 Holdings Sdn Bhd CEO Vuitton Pang announced this at the emart24 e-kafé in Southville, where the halal certificate was presented by head of Malaysia International Halal Academy (MIHA), Mohd Rizal Ismail, on behalf of the Malaysian Islamic Development Department (JAKIM).
Besides Southville, emart24 (e-kafé) at Vista Alam in Shah Alam has also received the halal certification.
“Meeting the needs of our customers has always been at the heart of what we do.
“Securing halal certification is a significant step in our commitment to offering trusted, high-quality Korean street food that is Muslim-friendly,” Pang said.
He noted that emart24 is prioritising the halal certification of all its existing outlets.
“With our internal processes and standard operating procedures already fine-tuned, we are primed to get five outlets certified halal each month. At this rate, we aim to completely get all the outlets certified halal by next year,” he said.
With more than 80 outlets nationwide and over 800,000 monthly transactions, emart24 has gained popularity for its unique selection of Korean-inspired snacks, beverages, and ready-to-eat meals. Its halal certification initiative strengthens its market presence, appealing to a wider customer base by adhering to the highest halal dietary standards.
Owned by Shinsegae Group, the largest retailer in South Korea, emart24 is the fastest-growing convenience store brand in South Korea, with more than 7,000 outlets in various formats and store sizes. Malaysia became its first overseas market in 2021.
