KUALA LUMPUR: Retailers at Battersea Power Station, Malaysia's largest investment involving public funds in Europe, saw a sales growth of 13.4 per cent in November and December 2024, compared to the same festive trading period in 2023.
In a statement today, Battersea Power Station Development Company (BPSDC) said the growth was contributed by the growth in fashion sales (+11.7 per cent), jewellery and accessories (+13.3 per cent) and beauty products (+11.2 per cent) on a like-for-like basis.
"By the end of 2024, Battersea Power Station had welcomed over 26 million visitors since the public opening of the Power Station in October 2022, with footfall increasing by 11 per cent year-on-year in November and December 2024,” it said.
BPSDC said a visit from His Majesty King Charles III on Dec 12, 2024 was immediately followed by Battersea Power Station’s busiest week of the year in terms of sales (Dec 16-22), demonstrating its rising popularity as a festive shopping destination.
It also said the opening of the world’s first Transformers and Peppa Pig stores at the end of November was hugely popular, with one fan travelling 5,958 miles to visit the Transformers store and more than 1,000 children meeting Peppa Pig.
Looking ahead to 2025, it said that the Battersea Power Station’s annual Light Festival will return from Jan 23- Feb 23, 2025, and the riverside neighbourhood will celebrate Wandsworth being named The London Borough of Culture with further art and culture activities.
BPSDC head of leasing and asset management, Sam Cotton said Battersea Power Station will continue to offer a unique blend of culture, community spirit and world-class shopping as well as leisure experiences, attracting visitors from London and from further afield.
"At the same time, we will continue to look forward and plan for the development of the future phases of this fantastic regeneration project, with half of the 42-acre site still to be developed,” he said.
The wider Battersea Power Station development is owned by a consortium of Malaysian investors, comprising Sime Darby Property Bhd
(40 per cent), S P Setia Bhd (40 per cent), and the Employees’ Provident Fund (EPF) (20 per cent), with the commercial assets within the Power Station building now being directly owned by Permodalan Nasional Bhd (PNB) and EPF. - Bernama
