Astro still faces changing consumer behaviour

TA Research highlighted the macroeconomic headwinds and subdued customer sentiment weighing on Astro’s growth and transformation efforts.

PETALING JAYA: Astro Malaysia Holdings Bhd’s medium-term prospects remain lacklustre, as the group continues to navigate macroeconomic headwinds and shifting consumer behaviours.

Citing ongoing difficulties in subscription and advertising revenue, analysts who spoke to StarBiz painted a mixed picture of the pay-TV operator and slashed their target prices for Astro’s shares, reflecting concerns about its ability to sustain growth in an increasingly competitive market.