NEWLY-MINTED LEADERSHIP TEAM

(From left to right) Ridzwan, the new chief brand officer focuses on increasing brand value, improving service quality and Syariah and halal compliance; Khalisah ensures efficiency and effectiveness in supply chain operations; Anis concentrates on building brand equity and driving positive public perception; while Azuar leads property development for QSR Brands.

IN TODAY’S fast-paced business environment, fostering a dynamic and inclusive culture is crucial for sustained success.

QSR Brands (M) Holdings (QSR Brands) has embarked on a transformation turnaround plan with an emphasis on cultural transformation through a strategic initiative known as the People Grower and NextGen Programme.