Star Biz7

Sime’s bold rebrand signals modern focus

By KIRENNESH NAIR

"Everybody calls us Sime."

Those are the words of group chief executive officer (CEO) Datuk Jeffri Salim Davidson, explaining Sime Darby Bhd’s bold shift in brand identity.

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SimeDarby , BrandRebranding , AutomotiveIndustry , IndustrialGrowth , MiningAustralia , EVMarket , GlobalExpansion , FinancialPerformance

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