Building partnerships key for exporters to expand

(From left) Looi, Mazlan, Ng, Tan and Lee during the panel discussion titled ‘Thriving in Asean: Expert Strategies for Established Exporters’.

JOHOR BARU: Navigating regulatory hurdles and intense regional competition are key challenges facing Malaysian companies eyeing expansion into emerging markets, say industry leaders.

Brandt Business Services founder and chief executive officer Datuk Dr Munirah Looi said that among the strategies exporters could adopt to mitigate these challenges was through building partnerships and using digitalisation to enhance efficiency and remain competitive.