Senior adviser of the Association of Accredited Advertising Agents Malaysia (4As) Datuk Johnny Mun
PETALING JAYA: Although there were no direct incentives for the advertising industry in Budget 2025, industry leaders say the budget on the whole provides an indirect boost to the industry.
They said the measures in the budget would have positive knock-on effects on consumer spending and disposable income, among others, and this would lead to marketers upping their ad spends.
