Ryan Reynolds attends a photocall for 'Deadpool & Wolverine' in London, Britain, July 12, 2024. Photo: Reuters
LOS ANGELES: MNTN, a connected TV advertising platform that counts Hollywood star Ryan Reynolds as its chief creative officer, has picked Morgan Stanley to work on an initial public offering, according to sources.
The firm is considering going public as soon as in early 2025.
Deliberations are ongoing, details of the offering such as timing could change and more banks may be added to the lineup, the sources said.
MNTN builds advertising software that helps brands promote themselves through campaigns on connected TVs.
Its MNTN Performance TV platform offers a suite of targeting, measurement and automated optimisation technology, according to its website.
The company acquired Reynolds’ creative agency Maximum Effort in 2021.
The terms of the deal were not disclosed.
MNTN raised US$119mil in a Series D financing round in 2021 co-led by funds and accounts managed by BlackRock Inc and Fidelity Management & Research Co. — Bloomberg
