Antsomi co-founder and chief executive officer Serm Teck Choon
PETALING JAYA: Antsomi, a regional marketing technology company, has launched Antsomi CDP 365 on LINE OA, its innovative solution designed for marketing on top of the LINE messaging platform via brands’ LINE Official Account (OA) in the Thai market.
This strategic launch is in collaboration with H+ Thailand, and will be part of their (CRM) one-stop solution, “H+ CRM Suite.” customer relationship management
In a market like Thailand dominated by mighty eCommerce giants like Shopee and Lazada, brands and businesses often need help prioritising their own eCommerce channels and establishing direct touchpoints with users.
Antsomi CDP 365 on LINE OA addresses this challenge by leveraging LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data.
Antsomi CDP 365 on LINE OA offers full-funnel capabilities for data-driven marketing on top of the LINE messaging platform, enabling brands to gather and utilise customer data effectively.
The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms and targeted surveys on LINE OA.
It incorporates engaging techniques such as gamification with interactive elements like “Spin the Wheel,” personalised offers and coupons, and fun and informative quizzes to drive user registration.
Through these engagements and the data collected, brands can learn more about their customers and identify the high-value customer segment benefitting their campaign planning and execution.
Serm Teck Choon, co-founder and chief executive officer of Antsomi, said: “We are thrilled to introduce Antsomi CDP 365 on LINE OA in Thailand. This significant launch reflects our commitment to empowering brands in Thailand to harness the full potential of data-driven marketing on top of the LINE messaging platform.
“With the support of our strategic partners, H+ Thailand, we are ready to help brands create meaningful customer interactions and drive business growth.”
