Doraemon exhibition boosts K11 MUSEA spending by 40%

World’s First “100% Doraemon & Friends” exhibition at Victoria Dockside, K11 Art and Cultural District, fuelled a 40% surge in footfall and 60% increase in tourist sales at K11 MUSEA.

HONG KONG: The world’s first “100% Doraemon & Friends” exhibition has contributed to a 40% surge in tourist average spending at K11 MUSEA, with footfall up 30% and tourist membership sales rising 60%.

“Sales generated by food and beverage, fashion, sports, and electrical appliance brands saw a hike of 40% to 50%, with some restaurants even recording a twofold increase compared to pre-exhibition,” K11 Group said in a statement.