HONG KONG: The world’s first “100% Doraemon & Friends” exhibition has contributed to a 40% surge in tourist average spending at K11 MUSEA, with footfall up 30% and tourist membership sales rising 60%.
“Sales generated by food and beverage, fashion, sports, and electrical appliance brands saw a hike of 40% to 50%, with some restaurants even recording a twofold increase compared to pre-exhibition,” K11 Group said in a statement.
