Heineken Malaysia appoints Martijn Rene Van Keulen as MD

Martijn Rene van Keulen

PETALING JAYA: Heineken Malaysia Bhd has appointed Martijn Rene Van Keulen as its new managing director with effect from July 1, 2024.

In a filing with Bursa Malaysia, Heineken said Van Keulen, 48, will succeed Roland Bala, 58, who has resigned to take up the position of managing director of Multi Bintang Indonesia from July 1.

Van Keulen, who hails from the Netherlands, joined Heineken International in 2000 and held various commercial positions, before taking on the role as global account manager for the Heineken Global Duty Free and Travel Retail business, where he spent four years.

“From July 2020 to June 2024, Van Keulen served as managing director of Heineken Myanmar, where he led his team to drive an ambitious transformation agenda and successfully delivered strong performance despite extremely challenging times facing the company.”