Inaugural SOBA 2024 council discusses SME pain points

First meeting: (Standing from left) Dalip, Chai Ping, Teo, Viji, Selvam, Lee, Sim and PKT Logistics Group corporate affairs head and strategy executive assistant to group chief executive and managing director Corinne Cheng. (Seated from left) Tai Yong, Raja Badrulnizam, Tan, SMG events business unit general manager Joachim Soon, Chin, Tio and Loo at the event.

PETALING JAYA: The first Star Outstanding Business Awards (SOBA) 2024 council meeting has welcomed its SOBA Elite Judges, SOBA 2024 sponsors, as well as newly appointed SOBA ambassadors in a roundtable discussion on what small and medium enterprises (SMEs) are facing in the increasingly changing economic environment.

Held at Menara Star on June 12, the discourse also provided some salient points for the Star Media Group (SMG), which is the organiser of the award to better understand the challenges affecting SMEs.