K-pop fans around the world rally for climate goals

The ability to quickly organise a large, dedicated group has made K-pop fans an increasingly influential lobby online. — AP

JAKARTA: Fans of South Korean pop bands around the world are increasingly channelling their millions-strong online community into climate and environmental activism, protesting business deals linked to coal power, urging K-pop entertainers to cut waste and raising awareness about climate-related issues.

Other climate activist groups have begun joining forces with Kpop4Planet, an environmental group founded in 2021 by K-pop fans Nurul Sarifah and Dayeon Lee. After Kpop4Planet petitioned South Korean automaker Hyundai Motor Co, it recently scrapped a deal linked to coal power plants in Indonesia.