Airbnb launches new global marketing strategy

The company’s newest category called “Icons” features 11 global experiences – including concerts and celebrity meet and greets – for free or under US$100 to try to attract a larger audience. — Reuters

NEW YORK: Airbnb has announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company says.

The San Francisco-based company’s newest category called “Icons” features 11 global experiences – including concerts and celebrity meet and greets – for free or under US$100 to try to attract a larger audience.