Unlocking success

Data-driven: Chang with his business partners. His company is committed to staying attuned to evolving consumer trends and market dynamics.

WHILE online sales have picked up at a rapid phase amid the eCommerce boom, many online brands in Malaysia are also setting up physical stores to achieve omnichannel presence and ramp up their bottom lines. Similar trends can be seen in overseas markets.

This concept not only allows consumers to see the product they are actually buying, but at the same time, it also allows them to choose a product of their choice by feeling and seeing it first-hand.