Local motorcycle manufacturers make shift towards niche market

New trends: An employee inside a motorbike showroom in Hanoi. Manufacturers in Vietnam are focusing on large displacement vehicles to cater to the growing high-end customer base. — AFP

HANOI: Domestic motorcycle industry has been experiencing a shift towards the “niche” market in recent years.

Traditional market segments have been narrowing and Vietnamese motorcycle manufacturers are adapting their strategies to cater to the changing demands of consumers, according to industry insiders.