Discount retailers making an impression

Better deals: Travellers at the Futian Border Control Point in Shenzhen. Many people are flocking to mainland China for cheap shopping and entertainment, just as product discount campaigns are emerging and showing promising development trends. — Bloomberg

SHANGHAI: Product discount campaigns are emerging and showing promising development trends, becoming one of the hottest topics in the retail sector amid declining performances among hypermarkets and soaring sales in high-end membership stores, say industry experts.

Local retailers are also actively exploring and experimenting with discount stores.